Business Development

 

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Succesful Seminars - Ten Step Guide

Succesful Seminars - Ten Step Guide

Do you start the year out with a plan of hosting a number of educational seminars and then find that it is difficult to stay on track? Do you wonder how successful they really are? How many proposals are you really getting from these somewhat labor intensive seminars?
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Segmentation Part 5: Increase your sales by segmenting Activity!

Segmentation Part 5: Increase your sales by segmenting Activity!

This is the final article in the Segmentation Series; we have discussed the process of segmenting your referral sources and the corresponding services offered, focusing your effort on your best relationships. In this article we will address business development activity in a similar manner as was outlined in the service model exercise.
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Segmentation Part 4: Become more profitable by implementing effective, focused service models

Segmentation Part 4: Become more profitable by implementing effective, focused service models

This is the third article in the Segmentation Series; we have discussed the process of segmenting your clients and referral sources, so you will know exactly on whom you should be focusing and on whom you should no longer be wasting time. The next step is to develop a service model specific to each segment to drive effective and efficient behavior leading to greater profitability. Once again let’s start with your referral sources.
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