Business Development

 

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How Do You Assess the Effectiveness of Marketing?

Peter Drucker, one of the most influential management consultants and writers of the last several decades, wrote “Efficiency is doing things right; effectiveness is doing the right things.” That’s certainly true when it comes to marketing. A great deal of work happens in the name of marketing, but only that which is aligned with strategic business goals has the potential to produce truly meaningful results.
 

 

 

 

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